Spark » Overview

What is Spark?

For training companies that want to increase revenue, Marakana Spark is an integrated training management platform that delivers:

  • A training-specific marketing website to target new customers
  • Student-centric marketing to cultivate existing student relationships
  • End-to-end training processes that streamline business operations

Unlike other generic silo tools that do not cater to training-specific customer needs, require massive customization, and do not handle end-to-end training processes, Marakana Spark increases training revenues for providers in excess of 10% a year.

Spark Training Management System

Get more customers

Spark comes with a training-specific marketing website. It is highly optimized for search engines. Adding new classes and schedules is a breeze. The result is that your content is always up-to-date. Student testimonials and ratings are automatically sprinkled through the website to help with converting visitors into new clients. Registration system is purposely designed with corporate training in mind. It minimizes friction and makes sure your clients are happy with the process.

The result is a customer acquisition cost of 10% of revenue or less compared to industry standard of 20-30% and more.

Sell more to existing customers

Spark is very student-centric. It pro actively builds profiles on your customers allowing you to intelligently market to them. It accomplishes that with a CRM that is integrated with all the other modules, such as courses, surveys, assessments, registrations, and more. Spark also comes with community module, such as member profiles, forums, messaging, and more. 

With Spark you can anticipate student needs and generate more repeat business. 

Run a profitable training business

Spark provides end-to-end training processes and a 360-view of your business. It provides comprehensive reporting on your key performance indicators, such as sales, registrations, top courses, and surveys.

Spark comes with built-in best practices. The system automates most of labor-intensive manual tasks, such as managing course logistics and rescheduling of classes. It provides tools for comprehensive scheduling, managing your onsite training engagements,  and more. With Spark, you can optimize your course attendance to maximize per-course profitability.

New Spark features are constantly being released and are driven by needs of Spark customers.

With Spark you have a scalable platform to grow your training business.

Live Demo

Testimonials

"This system is way more comprehensive than what I expected. By far the best system I've seen so far!"



"I love it! I'm like a kid in a candy store!"



"If you think you can build something like this for around $10k, you are crazy! We spent $300k over 5 years building it ourselves before we know of Spark."



"Spark was useful for our business, both from an internal and an external point of view. We decreased our operational costs by transferring routine business activities from our people to the Spark platform (course confirmations, communications, engagement letter generation, etc). Also, we improved our visibility on the net by utilizing the right keywords and search engine optimization built throughout Spark. Moreover, switching to Spark helped us to re-think our public courses offerings, which lead us to create some new courses or change the way we were presenting them. All of this has more than paid for the cost of switching and shown us a rapid return on our investment."

Fabio Lampugnani
Managing Director
www.ifaf.it
+39 0272002170