Data Silos Strategy - The Wrong Idea
If you are like most training companies, you have your data in many disjointed systems, across multiple databases. Your "infrastructure" looks something like this:
- One database for CRM, such as Salesforce.com, SugarCRM, or similar.
- One database for student registrations. This is usually an Excel spreadsheet or MS Access type of database.
- A home-grown content management solution, usually ASP or PHP coded by someone at some point.
- Sales information in QuickBooks or a similar system.
So you are doing a lot of paper-pushing just to figure out the basics. Your people are copy/pasting, importing-exporting and retyping data just to try and keep it all in sync. And you still don't have a clear view of your business. Being able to instantly run reports, generate targeted marketing campaigns, and focus on making business happen is a distant dream. We're here to show you that it doesn't have to be... keep reading.
One Database System with Spark - The Right Idea
One database. One system. Your Customer Relationship Management knows all about your Customers, but, with Spark, it also knows about the Courses they took, the Instructors who taught them, and the Assessments, Surveys, and Testimonials they completed. Your Registration system is in tune with your Scheduled events, Coupons and other Promotions that you run for various customer segments, as well as your Location capacities and Early Bird specials. Your Sales reporting system is aware of all your Opportunities for on-site classes - Spark can track Logistics for each Client, as well as Instructors and their signed Statements of Work. And on top of it all, you have a Dashboard that gives you all the vital signs of your business, with up-to-the-second accuracy.
You know where to ACT, when to ACT, and how to ACT. You are running a tight ship and your customers and staff know it. Life is much better... with Spark!
